Case Study

Conversion Rate Optimization

A brand’s marketing is only as good as its entire customer journey. If you’ve achieved the target CPC but not CPA, this is for you.

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Maximizing Your Website's Performance

Maintaining a high conversion rate is essential to maximizing your digital marketing investment. By
converting more website visitors into leads, you can gain a better return on your expenditure.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is an approach to marketing that focuses on improving the
percentage of website visitors who take a desired action. This action can be anything from signing
up for a newsletter, downloading a white paper, filling out a contact form, or making a purchase.
CRO works by analyzing the user experience, understanding user behavior, and developing a
campaign that is tailored to increase the likelihood of users taking the desired action.

At Minoo El Americanoo Marketing, we are committed to boosting the efficacy of your landing
page, allowing you to benefit from higher returns. Our conversion rate optimization strategy is
always striving for the best possible results!

Rather than a one-time event, we are dedicated to continually enhancing conversion rates until you
are fully satisfied. Our team is composed of experts with the digital expertise needed to reach the
desired outcome. We take a modern approach and won’t rest until we reach the peak of success.

The Significance of Conversion Rate Optimization

What is the Significance of Conversion Rates?

Maximizing Traffic to the Landing Page.

Many digital marketing companies take the view that increased website visitors will improve their
conversion rate. However, this does not necessarily guarantee that their conversion rate will be
optimized.

When it comes to digital campaigns, optimizing your conversion rate means maximizing the
number of leads, actions, and opportunities per dollar spent. The higher the rate of conversion, the
more leads and contacts you can generate for every dollar you spend. A higher conversion rate
also leads to lower costs per lead, helping you get the most out of your digital ad spend.

At Minoo El Americanoo Marketing, we use a comprehensive approach to improve your landing
page’s performance. This includes thorough keyword research, SEO, well-crafted sales copy,
SEM, and leveraging multiple digital advertising platforms. By utilizing these strategies, we can
help you maximize your conversion rate.

What KPIs do we track?

At Minoo El Americanoo Marketing, we use multiple key performance indicators to determine which
strategies are most effective. We conduct a thorough analysis of the data, searching for any
indications that a change in direction may be required.

Minoo El Americanooarketing carefully monitors a range of metrics to evaluate the success of its
digital campaigns. This includes the volume of visitors to the website, the percentage of visitors
who leave the page quickly (bounce rate), the number of visitors leaving the page before
completing their task (page exit rate), the average time spent on the page, the total number of
leads generated, and finally, the rate at which visitors convert into customers (conversion rate).

  • Amount of Traffic Generated.
  • Landing Page Bounce Rate.
  •  Page Exits.
  • Average Time on the Page.
  • Number of Leads Generated.
  • Conversion Rate.

Minoo El Americanoo's Approach

Our goal at Minoo El EMarketing is to provide our clients with the highest quality service. We focus
on creating effective marketing strategies that will drive website traffic and generate leads. We
work to ensure maximum return on investment, with the aim of giving our customers the greatest
possible value. Our team is dedicated to meeting the individual needs of our clients, and to
providing them with the best possible results.

  •  Unearthing the Reasons Behind Non-Conversion: Minoo El Americanoo Marketing
    Leverages Google Analytics
  • Performing a Conversion Audit: A Comprehensive Exam of Your Website and Landing Page
    Conversion Rates.
  • Creating a Tailored Plan for Improved Page Performance: Utilizing Our Preliminary
    Recommendations.
  •  Gathering Evidence: Validation of our Recommendations through A/B Testing and
    Heatmaps by Minoo El Americanoo Marketing
  •  Gaining Clarity through Communication: Keeping Everyone Up-to-Date on Progress and
    Objectives.
  •  Implementation: Finalizing Plans and Tracking Results After Customer Approval

Testing Our Limits

Identifying the Critical Adjustment for Optimal Results: Real-Time Testing of Multiple Variables to
Put Our Customers First.

  • Creating an Effective Call to Action: Crafting the Perfect CTA Through Testing, Research,
    and Analysis
  •  Simplifying Forms for Easier Customer Completion
  •  Uncovering the Power of Minoo El Americanoo: A Deeper Look into the Impact of Landing
    Page Copy.
  •  Testing the Placement of Elements with Heat Maps: How Minoo El Americanoo Marketing
    Utilizes HD Imagery, Videos, Buttons, Forms, Fonts, Colors, and CTAs for Maximum Impact.

Exploring the Uniqueness of Minoo El Americanoo

Minoo El Americanoo Marketing is a unique digital agency, characterized by our robust strategies,
comprehensive tactics, and impressive results. Our talented digital strategists work diligently to
ensure the success of each endeavor.

Digital strategists in our organization are consistently educated on our services, strategies, and
optimal approaches, as well as staying informed about the latest digital marketing developments.

For personalized digital Marketing solutions that are tailored to your needs, reach out to us
right away!

Our Related Services

Paid Media
SEO
Social Media
Website Design

minayakoub141@gmail.com | linkedin.com/in/mina-kriakes-49ba94260/| 703 973 9975 | Ashburn, VA

Assistant Manager
Exxon Mobile, Ashburn VA

  • Boosted sales and profitability by 10 % by developing strategic initiatives and training staff
  • Oversaw cash handling, compliance, and loss prevention, resulting in 5 % reduction in losses
  • Increased sales by 8 % by managing multiple cash registers during peak times, achieving 4 % higher customer
    satisfaction ratings.successful Search E

Sales Associate Aug 2022 – Present

7-Eleven, McLean VA

  • Achieved a 15 % increase in sales revenue by excelling in sales, stocking, inventory management, and store
    opening/closing procedures
  • Improved customer satisfaction scores by efficiently managing multiple cash registers, ensuring smooth
    transactions and minimizing customer wait times
  • Reduced stock shortages by 3 % through accurate inventory management and implementation of efficient
    stocking procedures, resulting in an enhanced customer experience and increased sales

ADDITIONAL EXPERIENCE

  • Digital Marketing Strategist

Dot IT Digital Marketing Agency, Cairo EG

  • Achieved 15% growth in sales by collaborating with cross-functional stakeholders to successfully formulate and execute digital marketing campaigns, resulting in winning “Best Digital Marketing Campaign” in Agency

Marketing Awards 2012

  • Boosted web traffic by 30% by implementing effective web content optimization strategies for SEO and SEM
  • Doubled conversion rates to 10% by designing and executing impactful social media strategies, while developing strong relationships with key internal and external stakeholders
  • Delivered 10 % higher ROI by monitoring and assessing digital campaigns, and providing insightful reports and recommendations to optimize performance

Digital Marketing: (SEO), Copywriting , Digital Campaigns, online marketing, Backlinks, Local Search Presence, Reliable communication skills, Digital Oriented, Fast-Paced Environment, Search Engine Marketing (SEM), Paid and Organic Ads (including PPC), Social Media, Web and Content Strategy, Stakeholder Management, Email Marketing
Tools: Google Analytics, MS Excel, WordPress, Canva,Adobe Photoshop, Adobe Illustrator, Hootsuite, Buffer, MailChimp.

RELEVANT EXPERIENCE

SKILLS

EDUCATION

Arizona State University

Bachelor of Information Technology, Tempe AZ

Hospitality and Tourism Management, Cairo EG

  • GPA: 4.0, Dean’s List 2021
  • Certifications: Digital Marketing (Google), e-commerce (Udemy)
  • GPA: 4.0, Dean’s List 2009 as Completion
  • Specialties: Marketing & Sales, Operations, Management

Completion: May 2024

MINA KRIAKES