CASE STUDY

Social Media Management

A brand’s marketing is only as good as its entire customer journey. If you’ve achieved the target CPC but not CPA, this is for you.

Have a project for us?

Translate your brand into a powerful voice.

The key to successful social marketing is great storytelling. In order to get people to listen, a brand must tell engaging, creative stories to the correct audience. At PBJ, we help brands tell their story and use social media to translate that brand into a powerful voice.

As a digital agency with expertise in optimizing and streamlining content across all social platforms, PBJ work clients to develop a social communications strategy that is topically relevant, efficiently executed, visually on-brand, and incredibly engaging. We also ensure all your accounts are organized and are keeping up with social media’s fast-changing best practices.

Minoo will create, manage, and execute a holistic marketing strategy in order to:

  • Develop active social accounts as a brand extension
  • Showcase the company’s offerings by displaying examples and benefits
  • Educate your following on all your different business offerings
  • Distinguish the brand by using a unique voice that adds to the conversation
  • Build a social media following that engages with your content
  • Drive digital traffic to your website to increase sales
  • Analyze campaign performance and make improvements
Web Design Services - Minoo EI Americanoo

Digital Audit

Minoo will review all your brand’s existing digital touch points visible to your audience, and ensure each one is clear, consistent, streamlined, and using digital best practices. Focus areas include a full review of your website and social accounts.

The digital audit includes:

  • Conducting an audit of your website by reviewing every page on the website.
  • Conducting an audit of all your social media accounts by reviewing each page and past content.
  • Preparing a detailed report with all findings, suggested edits, and recommendations for future content across the website and social media accounts.
Web Design Services - Minoo EI Americanoo

Social Media Strategy

Minoo will create and execute a narratively consistent communication strategy and editorial calendar, focused on sharing relevant and engaging content. By maximizing the social reach of posts, creating original content, and generating digital awareness, we will increase your online following.

We will weave your brand into online conversations related to your industry, while also leveraging traditional media coverage to provide a forum of discussion for your audience.

Our social media strategy will provide the following:

  • Polished Social Platforms to ensure all accounts look sharp and updated.
  • Original Content Development, sharing news as social posts.
  • Content Management via an editorial calendar to schedule and make posts live accordingly.
  • Social Engagement, monitoring feeds for fan interaction. opportunities ensuring a two-way conversation.
  • Holistic Marketing Strategy that provide strategic guidance across all marketing initiatives.
  • Ad Spend Management, strategizing and placing paid ads across platforms upon request.
Web Design Services - Minoo EI Americanoo

Social Engagement

Your social media accounts are an extension of the company. When your audience talks to you, it’s crucial that they feel heard. Social engagement allows for a two-way conversation between the brand and the public.

Minoo does the following social engagement:

  • Go through Facebook and Instagram and look for fan engagement.
  • Respond to comments and questions that were posted.
  • Respond to direct messages on Facebook and Instagram.
  • Notify you if a fan comments something noteworthy.
  • Reach out to people talking about related topics or using related hashtags and introduce them to your brand, growing the account.
Web Design Services - Minoo EI Americanoo

Content Strategy

The caliber of a brand’s social media accounts depend directly on the quality of social content the brand is producing. Content development is the process of brainstorming, drafting, and creating social content campaigns to be used across your social media accounts.

Minoo will do the following content development:

  • Brainstorm engaging content campaigns and themes to be used across social platforms
  • Draft on-brand social posts that engage with your audience.
  • Incorporate your creative assets (articles, pictures, videos, links) into social posts.
  • Research related topics to find shareable content we can utilize.
  • Maintain and send a regular content calendar, as the frequency can var

Our Related Services

Paid Media
SEO
Wesite design
Conversion rate

minayakoub141@gmail.com | linkedin.com/in/mina-kriakes-49ba94260/| 703 973 9975 | Ashburn, VA

Assistant Manager
Exxon Mobile, Ashburn VA

  • Boosted sales and profitability by 10 % by developing strategic initiatives and training staff
  • Oversaw cash handling, compliance, and loss prevention, resulting in 5 % reduction in losses
  • Increased sales by 8 % by managing multiple cash registers during peak times, achieving 4 % higher customer
    satisfaction ratings.successful Search E

Sales Associate Aug 2022 – Present

7-Eleven, McLean VA

  • Achieved a 15 % increase in sales revenue by excelling in sales, stocking, inventory management, and store
    opening/closing procedures
  • Improved customer satisfaction scores by efficiently managing multiple cash registers, ensuring smooth
    transactions and minimizing customer wait times
  • Reduced stock shortages by 3 % through accurate inventory management and implementation of efficient
    stocking procedures, resulting in an enhanced customer experience and increased sales

ADDITIONAL EXPERIENCE

  • Digital Marketing Strategist

Dot IT Digital Marketing Agency, Cairo EG

  • Achieved 15% growth in sales by collaborating with cross-functional stakeholders to successfully formulate and execute digital marketing campaigns, resulting in winning “Best Digital Marketing Campaign” in Agency

Marketing Awards 2012

  • Boosted web traffic by 30% by implementing effective web content optimization strategies for SEO and SEM
  • Doubled conversion rates to 10% by designing and executing impactful social media strategies, while developing strong relationships with key internal and external stakeholders
  • Delivered 10 % higher ROI by monitoring and assessing digital campaigns, and providing insightful reports and recommendations to optimize performance

Digital Marketing: (SEO), Copywriting , Digital Campaigns, online marketing, Backlinks, Local Search Presence, Reliable communication skills, Digital Oriented, Fast-Paced Environment, Search Engine Marketing (SEM), Paid and Organic Ads (including PPC), Social Media, Web and Content Strategy, Stakeholder Management, Email Marketing
Tools: Google Analytics, MS Excel, WordPress, Canva,Adobe Photoshop, Adobe Illustrator, Hootsuite, Buffer, MailChimp.

RELEVANT EXPERIENCE

SKILLS

EDUCATION

Arizona State University

Bachelor of Information Technology, Tempe AZ

Hospitality and Tourism Management, Cairo EG

  • GPA: 4.0, Dean’s List 2021
  • Certifications: Digital Marketing (Google), e-commerce (Udemy)
  • GPA: 4.0, Dean’s List 2009 as Completion
  • Specialties: Marketing & Sales, Operations, Management

Completion: May 2024

MINA KRIAKES