The Bounce Rate Explained: All You Need to Know 
The bounce rate of a website is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. It’s an important metric to track because it sheds light on how engaging your website is and how successful it is in keeping visitors on the site. The lower the bounce rate, the more content your site visitors are engaging with. Now that you understand what the bounce rate is, here are the 5 best tips on how to reduce it and keep visitors on your website. 1. Make sure your content is interesting and relevant. Make sure the content on your website is relevant to your target audience. People are more likely to stay on your site if they find content that is interesting and pertains to their interests. 